Our Story

Elizabeth Tidwell first learned about menstrual cycle awareness through reading the book Wild Power by Alexandra Pope and Sjanie Hugo Wurlitzer of Red School.

After reading the book, she first thought, "It's time to remove my IUD and welcome back this normal, natural, important aspect of this phase of my life." Next she thought, "Everyone needs to hear about this!" So she enrolled in Red School's Menstruality Leadership Program and Lisa de Jong's Menstrual Cycle Coaching & Facilitation Professional Training.

She's been dreaming of starting a subscription box that delivers the message to every menstruator's doorstep that periods don't have to be dreadful. She's found that most of us have viewed our periods negatively: something to power through; a major inconvenience; days of pain; something to ignore; something to hide.

Her vision with this box is to help us have a better experience on our period and foster a better relationship with them. The box will include a few items each month that give us permission to slow down and care for our bodies and ourselves.

A key focus of My Club Red is to provide Earth-friendly and hormone-friendly period support items to all menstruators across the U.S. from menarche to menopause.